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Helping Every Senior Triumph in Mind, Body, and Spirit

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Helping Every Senior Triumph in Mind, Body, and Spirit

Robin Doerr
July 15, 2021
Building on our successful “Caring is Our Superpower” advertising launched in 2020, InnovAge has created a new brand campaign that showcases our extraordinary team and level of care. “We Are InnovAge” emphasizes our team’s strength, experience, and fierce determination in serving seniors. It also reveals a quality unique to InnovAge: we are driven by a higher purpose to help every senior triumph in mind, body, and spirit.
Our intent with the campaign is to raise awareness of the Program of All-inclusive Care for the Elderly, or PACE, and of InnovAge as the provider of choice for seniors. (In Pennsylvania, the program is known as Living Independently for Elders, or LIFE.) InnovAge PACE | LIFE is a high-quality alternative to nursing home care, providing comprehensive care that enables seniors to live independently in their own homes for as long as possible.
The brand campaign captures the confidence and capability of our staff, the dignity and vibrancy of participants, and the peace of mind felt by caregivers. It also features areas of our beautiful new Sacramento center, which served as our primary filming location.
The new “We Are InnovAge” television commercials are part of a larger campaign that also includes print and digital marketing. We’ll feature elements of the campaign on our social media channels, including Facebook, Instagram, Twitter, and LinkedIn.
“We Are InnovAge” truly is a celebration of the exceptional ways our team helps seniors triumph every day as they live life on their terms. It also celebrates our participants and caregivers, who give immeasurable joy and meaning to our work.
You can watch the “We Are InnovAge” television spots for our various markets here: PACE, PACE Sacramento, and LIFE.
Caring Is Our Superpower

Caring is Our Superpower

InnovAge Chief Sales and Marketing Officer Robin Doerr introduces new commercials which feature our incredible employees, filmed in two of our Colorado centers - Thornton and Denver. 

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InnovAge Denver Center Lifetime Television Film Crew

National TV Show Highlights PACE

A national show on the Lifetime Network highlights helps raise awareness of the Program of All-inclusive Care for the Elderly, or PACE, as a model of care to help older adults stay independent.

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